Now the print job is over; but my first impression after seeing the prints was not satisfactory. I realized that I have invested $250 to get 1000 pieces of junk that I can not even approve for my studio promotion! Because I didn’t find the same what I expected. Here I have two options and one obvious action-
- blame the printer or
- get a lesson to be learned - “the opportunity to improvise my knowledge to work with offset printers in future” and
- Action: re-print the brochure in another printer after implementing the must improvements (from lessons learned)
Following is the brochure properties/preferences (set when sent to the printer):
- layout - 20.5”x17.5” (print area) with 0.5” bleed (in Adobe Photoshop CS3)
- mode - CMYK color, 16-bits/channel (printer acceptance level - 8-bits/channel)
- proof setup - working CMYK
- color profile - ICCProfile: U.S. Web Coated (SWOP) v2
- file - multi-layered (printer accepts PDF or TIFF files only)
- paper - matte, 170gsm
@ Printer: One of the best printers in our city
- preferences - unknown to the any of the personnel who handles the printer. Also it is not documented anywhere!
- paper - feed size 21”x19” (coated/uncoated OR glossy/matte). Not sure about high-quality paper available in the market.
- color - 4 color process (offset printing)
- appointed designers: work with more than 4-5 editing softwares and highly complex print machines hardly know what happens when/if fonts get rasterized OR the difference between 8 and 16-bits/channel mode!!
- final check - no personnel appointed
- printer age: 20+ years
Let me analyze the whole process and find out - what went wrong and why I faced the following issues with the final printouts:
- color - no true colors, inflated and cyan overly exposed in places
- paper - broke where creased spoiling the back poster
- design - minute lines/patterns blurred