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Debashis Nayak (a.k.a. UtterCreative) shares his on-going/up-coming plans and projects, interests and lessons learned from his experiences, through his bloghive.

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Reading begets experience begets results - Part 2

CASE

Now the print job is over; but my first impression after seeing the prints was not satisfactory. I realized that I have invested $250 to get 1000 pieces of junk that I can not even approve for my studio promotion! Because I didn’t find the same what I expected. Here I have two options and one obvious action-

  1. blame the printer or
  2. get a lesson to be learned - “the opportunity to improvise my knowledge to work with offset printers in future” and
  3. Action: re-print the brochure in another printer after implementing the must improvements (from lessons learned)

CMYK plates

Following is the brochure properties/preferences (set when sent to the printer):

  • layout - 20.5”x17.5” (print area) with 0.5” bleed (in Adobe Photoshop CS3)
  • mode - CMYK color, 16-bits/channel (printer acceptance level - 8-bits/channel)
  • proof setup - working CMYK
  • color profile - ICCProfile: U.S. Web Coated (SWOP) v2
  • file - multi-layered (printer accepts PDF or TIFF files only)
  • paper - matte, 170gsm

@ Printer: One of the best printers in our city

  • preferences - unknown to the any of the personnel who handles the printer. Also it is not documented anywhere!
  • paper - feed size 21”x19” (coated/uncoated OR glossy/matte). Not sure about high-quality paper available in the market.
  • color - 4 color process (offset printing)
  • appointed designers: work with more than 4-5 editing softwares and highly complex print machines hardly know what happens when/if fonts get rasterized OR the difference between 8 and 16-bits/channel mode!!
  • final check - no personnel appointed
  • printer age: 20+ years

Let me analyze the whole process and find out - what went wrong and why I faced the following issues with the final printouts:

  1. color - no true colors, inflated and cyan overly exposed in places
  2. paper - broke where creased spoiling the back poster
  3. design - minute lines/patterns blurred

contd…

    Notes

    1. uttercreative posted this
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