- How many designers and design agencies you can recall by their name and logo?
- How many of them have actually branded? - No, I am not only talking about their logo, business-card or letterhead designs but also I am curious to know how many of them successfully positioned themselves in their target market !
- How many of them use a single name in social media like Facebook,Twitter and so on?
- How many have uniquely identified themselves?
- How many have a tagline? In other words, how many have their mission statement in a written form?
- How many have their Unique Selling Proposition (USP) listed?
The above is redrawn with vito ink in the year 1993 by me. Since I have been thinking to showcase this art work which inspired me for years, was originally sketched and published in a diary (in the year 1982 or before). As it is too old, I’m unable to recall and mention it’s artist’s name here. For a note of appreciation, I would like to congratulate the original artist for his wonderful ink arts.
Sometimes you get surprises when you see what your peers think about you. Even at times you will find that people observe you more than you know yourself!
In the year 2008, I was undergoing a professional training on Leadership at Xaviers Institure of Management (XIMB), Bhubaneswar. I was attending different workshops on leadership enhancement with 19 colleagues (management crew) of mine including project managers and our CEO. One of the workshops was to play a game to know what we think about our peers? The room where the workshop was held - there was a round table and we are offered to take our seats. The instructor supplied us 20 blank papers, one for each and told us to write our names on the top of the paper and then pass it to our peer sitting on our right. We did the same.
Then we are instructed to write only one positive word or sentence describing the person, whose name is written on top of the sheet (that you have with you, now). We are told to pass-on the sheets every time we complete writing one good thing about the guy whose name is written on the top of the paper, e.g., passed to us from left. But a strict instruction was not to repeat the same characteristic written by the other peers about the concerned guy. So read before you write!
Surprisingly, when the piece of paper on which I have written my name came back to me after 19 comments and a complete circle; I discovered some new facts about me that I have never observed in me before. Now, this piece of paper worked as a testimony for self-motivation, which was the theme of the workshop, in fact.
The bottom-line is -
Often clients seek a good set of sound testimonial before hiring you for their projects. So now-a-days different social networks like Linkedin and Facebook provides such facilities to ask your peers to write what they think about you. This should be the best way you could have your peer writes a testimonial for you.